Digital Marketing Analyst

Company: Spark Growth Location: Toronto Department: Marketing Employment Type: Full Time

Job Description

About Us:

At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a small digital agency with big ideas, and we’re looking to take things to the next level. And we want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

  • Strategic - go beyond checking the boxes
  • Fired Up - do what we do with passion
  • Resourceful - find the possibilities, not the problems
  • Inclusive - be who you are
  • Straightforward - say what you feel
  • Results-driven - set aggressive goals, then measure and achieve them

Perks & Benefits:

We offer a fun, flexible working environment, a fully-stocked kitchen with snacks, and frequent team lunches!

  • Our office is located at Dundas and Spadina
  • Music in the office to give you that boost of energy

Your Mission:

Help the team achieve clients’ goals by managing and improving their social media campaigns using analytics and insights.

Role Competencies:

  • Attention to detail
  • Strong analytics capability
  • Ability to draw insights from the data being analyzed, and translate it into actionable recommendations for a client
  • Ability to effectively communicate ideas, both within the team and to the client
  • Organized and deadline-oriented
  • Ability to complete tasks in a timely and efficient manner
  • Curiosity that drives continued learning and the sharing of insights related to digital marketing strategies and optimization tactics

Core Responsibilities:

Responsible for supporting analytics and strategy surrounding social media and various advertising platforms.

  • Creating analytics and insights reporting for social media programs, advertising and acquisition programs
  • Work closely with our Paid Strategist to launch, monitor and optimize paid social media campaigns on several platforms (including Facebook and Instagram Ad Manager, LinkedIn Ad Manager, Twitter Ad Manager, Pinterest Ad Manager)
  • Helping develop and execute customer acquisition strategies, including implementing, optimizing, managing and reporting on social media advertising programs
  • Conduct research for blog posts and articles for ourselves and our clients, across a range of industries

Core Qualifications:

  • Knowledge of Excel and Google Sheets
  • Presentation development in PowerPoint and Google Slides
  • Experience with social platform insights (Facebook Insights, Twitter Analytics, Facebook analytics)and other analytics tools are an asset
  • Familiarity with Google Analytics and Google Adwords is an asset
  • Familiarity with any social media ad platform is an asset
  • Various Marketing/business education or equivalent experience

Additional Requirements:

  • A post-secondary graduate
  • A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
  • Legally entitled to work according to the relevant provincial legislation and regulations
  • Has not previously participated in the Youth Employment Strategy Program (http://www.atn.on.ca/yes-program/) experience program targeted at post-secondary graduates and otherwise qualifies for this program
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