Title: Freelance B2B Paid Social Media Specialist 

Spark Growth is seeking a Freelance B2B Paid Social Media Specialist to work with our fast-growing agency in Toronto. 
The ideal candidate is analytical with hands-on experience in developing and managing B2B Paid Social channels including LinkedIn, Twitter, Facebook and/or other related paid media platforms. It is also important for the candidate to be always learning and exploring other/new paid media channels and customer acquisition opportunities (e.g., platforms, media types, etc.). The ideal candidate will have excellent communication skills and have an entrepreneurial spirit.

About Us:

At Spark Growth, we’re a social media and content marketing firm that helps growing brands. We are looking to complement our in-house Paid Media team with freelance experts in particular complementary areas. We are passionate about helping clients create meaningful, human connections that inspire action. Our company has 6 core values that we look for in all our team members and partners:

Strategic - go beyond checking the boxes
Fired Up - do what we do with passion
Resourceful - find the possibilities, not the problems
Inclusive - be who you are
Straightforward - say what you feel
Results-driven - set aggressive goals, then measure and achieve them

Your Mission:

To provide real business impact aligned to client business objectives through efficient Paid Social Media programs. 

Role Competencies:

• Strategic in your approach to Paid Social Media (aligning tactics to a strategy that delivers on client goals)
• Strong analytics capability and ability to present key insights and data to clients
• Resourceful and creative in developing strategies for clients with limited resources (budgets are not necessarily small, but there is still a need to prioritize and optimize the spend, given the multitude of possibilities)
• A self-starter who can develop an effective paid strategy with minimal guidance 
• Collaborative with other team members (e.g., Social Media, Analytics, Design team), working towards the best solutions and campaigns for our clients
• Deep understanding of the digital marketing world (with a focus on paid social) and trends
• Strong attention to detail, organized and deadline-oriented 
• Business-impact focused, ensuring we are constantly driving strong results
• Ability to accurately estimate scope and effort required to meet client paid media objectives
• Core Responsibilities: 
• Responsible for developing, executing and measuring successful paid media strategies for B2B clients across a variety of industries. This includes:
• Developing and articulating strategies to achieve client’s objectives, through appropriate digital paid media types and platforms
• Helping clients set goals, KPIs, and budgets that optimize available ad spend across ad types, campaigns and platforms
• Ongoing optimization of campaigns to continuously improve performance
• Creating/overseeing all analytics and insights reporting for paid media showing our campaigns’ real business impact
• Ability to communicate key insights and business impacting results to clients

Core Qualifications:

• Client-facing paid social management experience (agency background preferred)
• B2B marketing experience 
• Experience managing $100k-1M+ ad spend budgets (per campaign)
• 3+ years experience creating and managing Paid Media campaigns that exceed client expectations across paid media channels including LinkedIn, Twitter and Facebook.
• 3+ years experience with Google Analytics 
• Experienced in developing an A/B testing plan for paid campaigns 
• Experienced in managing and optimizing campaigns directly using paid platforms (e.g., Twitter Ads, LinkedIn Ads, Facebook Business Manager), from strategy development to conversion tracking setup to day-to-day execution to deriving insight from the data
• Experienced in using Excel and Powerpoint to present Paid Media strategies and campaign reports for clients and sharing with clients in a results-focused, compelling way
• Experienced in working with a cross-functional team to develop strong client campaigns and strategies

Nice-to-Have Qualifications:
 

• Financial services industry paid social experience
• Experience with Google tag manager 
• Experience with broader analytics, including social listening, through platforms like Sysomos or Crimson Hexagon