Freelance Email Marketing Specialist

Company: Spark Growth Location: Toronto Department: Marketing Employment Type: Contract

Title: Freelance Email Marketing Specialist

Spark Growth is seeking a Freelance Email Marketing Specialist to work with our fast-growing agency in Toronto. 
The ideal candidate has significant experience developing email marketing campaigns for B2B and B2C clients, from email strategy to copywriting to deployment, all while following the latest email best practices and driving best-in-class results.

About Us:

At Spark Growth, we’re a social media and content marketing firm that helps growing brands. We are looking to complement our in-house team with freelance experts in particular complementary areas like email marketing. We are passionate about helping clients create meaningful, human connections that inspire action. Our company has 6 core values that we look for in all our team members and partners:

Strategic - go beyond checking the boxes
Fired Up - do what we do with passion
Resourceful - find the possibilities, not the problems
Inclusive - be who you are
Straightforward - say what you feel
Results-driven - set aggressive goals, then measure and achieve them

Your Mission:

To provide real business impact aligned to client business objectives through email marketing. 

Role Competencies:

  • Strategic in your approach to email marketing (aligning tactics to a strategy that delivers on client goals)
  • Strong analytics capability and ability to present key insights and data to clients
  • Resourceful and creative in developing strategies for clients with limited resources (budgets are not necessarily small, but there is still a need to prioritize and optimize the spend, given the multitude of possibilities)
  • A self-starter who can develop an effective email marketing strategy and program with minimal guidance 
  • Collaborative with other team members (e.g., Social Media, Paid, Analytics, Design team), working towards the best solutions and campaigns for our clients
  • Deep understanding of the email marketing world and trends
  • Strong attention to detail, organized and deadline-oriented 
  • Business-impact focused, ensuring we are constantly driving strong results
  • Ability to accurately estimate scope and effort required to meet client email marketing objectives

Core Responsibilities: 

  • Responsible for developing, executing and measuring successful email marketing strategies for clients across a variety of industries. This includes:
  • Developing and articulating strategies to achieve client’s objectives, through appropriate email marketing strategies
  • Develop strategies and programs to capture relevant email addresses and build segmented lists for clients
  • Copywriting for emails and subject lines, aligned to client’s tone of voice
  • Requesting any data or content required from the client
  • Direction of design team on required graphics to support email campaigns
  • Setup, strategy and execution for automated email campaigns
  • Creating/overseeing all analytics and insights reporting for email marketing showing our campaigns’ real business impact
  • Analyze campaign performance and suggest improvements, including through A/B testing
  • Ability to communicate key insights and business impacting results to clients
  • Ability to implement email best practices and ensuring all emails follow industry policies

Core Qualifications:

  • Client-facing email marketing experience (B2B and B2C preferred, agency experience preferred)
  • Excellent written communication and email copywriting and review skills
  • Proficiency in marketing automation technology
  • 3+ years experience creating and managing email marketing campaigns
  • Familiarity with Google Analytics and email marketing analytics
  • Experienced in developing an A/B testing plan for subject lines and email content/CTAs
  • Experienced in using Excel and Powerpoint to present email marketing strategies and campaign reports for clients and sharing with clients in a results-focused, compelling way
  • Experienced in working with a cross-functional team to develop strong client campaigns and strategies

 

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