Digital Analytics & Automation Lead

Company: Spark Growth Location: Toronto Department: Marketing Employment Type: Full Time

About Us:

At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a small digital agency with big ideas, and we’re looking to take things to the next level. And we want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

  • Strategic - go beyond checking the boxes
  • Fired Up - do what we do with passion
  • Resourceful - find the possibilities, not the problems
  • Inclusive - be who you are
  • Straightforward - say what you feel
  • Results-driven - set aggressive goals, then measure and achieve them

We offer a fun, flexible working environment, a fully-stocked kitchen with snacks and frequent team lunches!

Your Mission:

Spark Growth is looking for a Digital Analytics and Automation Manager who will strategically drive value in a client's digital portfolio through data, insight and smart automation.

Role Competencies:

  • Strong understanding of key performance indicators (KPIs) and the ability to translate them into valuable client dashboards with accompanying insights
  • Strong data analytics capability and advanced experience with Excel and/or other reporting and analysis tools
  • Ability to clearly and effectively articulate findings and insights
  • Ability to develop creative and elegant solutions to efficiently drive performance in clients’ paid media programs through data analysis and automation
  • Ability to work autonomously and be a self-started, identifying Digital Analytics issues and formulating tangible, working solutions.
  • Proven ability to manage multiple projects and priorities, drive hard to completion, and deliver results for clients through strong organization and time/project management skills.
  • Ability to learn new industries and new business types quickly and can apply this knowledge within digital marketing programs and their reporting.

Core Responsibilities:

Lead digital analytics and automation to create value for our clients. This includes:

  • Dashboard: Create relevant campaign dashboards and provide clear and accurate insights by campaign channels using their knowledge of visualization tools (e.g., Google Data Studio, Adobe).
  • Business Intelligence: Constantly monitor, review, and interpret all data sources. Create ad-hoc reporting based on various dimensions. Provide support and recommendations to increase efficiency and effectiveness of the marketing campaigns.
  • Automation: Work with the Paid Media team to design and implement relevant automation (e.g., in AdWords) to simplify workflow, improve efficiency and maximize campaign results.
  • Monitoring Tools: Setup monitoring tools determined in collaboration with advertising vendors.
  • Attribution Model: Setup attribution model(s) and provide insights, interpretations and recommendations based on the attributed dimensions and outcomes.
  • Project Management & Client Communications: Participate in managing complex projects, gathering data and communicating with the client to share relevant insights and drive results.
  • Teamwork: Collaborate with Account Leads across all service areas to share and interpret data on media strategy performance and discuss optimization tactics and strategy adjustments.

Core Qualifications:

  • 2 - 4 years of experience in Digital Analytics or related disciplines (SEM, Display, Paid Social…)
  • A good understanding of Digital Marketing (SEO, Affiliates, Feeds, Mobile, Social and Attribution)
  • Experience writing scripts and building automation within Google AdWords and/or similar platforms
  • Experience in Google Analytics and Tag Management is required
  • Bachelor’s degree in Marketing or Business is required

Desired Qualifications:

  • Experience managing or executing digital marketing programs, such as paid search, SEO, display, paid social and/or content marketing.
Apply for this Position
e.g. 2671234567 or +12671234567

(Formats: .pdf, .doc, .docx)