Responsibilities:

• Be the expert for customer needs in the relevant BU. Consolidate commercial input from area and ensure consideration by regional marketing.

• Assist in the implementation of global/region/local product concepts and build local range considering global/region guidelines. Address additional concept requirements for the country.

• Develop, implement and measure local marketing strategy to drive execution across all marketing elements with the lead of the BU Sr. Manager.
Strive to achieve the quantitative and qualitative targets set for category.