Responsibilities:

• Analyse the sport lifestyle customer and market to ensure constant improvement/evaluation of product range
• Assist in developing the marketing/product strategy of the Category
• Execute the product process from clear briefs to range launch
• Provide briefs which give clear product direction and information to the service departments (Development, Design, Logistics)
• Analyze and report category business performance
• Maintenance of all of the product information systems (PDM, DMT, etc.)
• Presentations of the ranges, both internally to the adidas subsidiaries and externally to key retailers
• Work closely with all cross functional teams such as Design, Development, Regions and key accounts teams to ensure constant improvement/evaluation of process and product ranges.
• Build market / retailer network for consistent product feedback in our key markets.