RESPONSIBILITIES:

• Creative Production
• Follow production briefs to produce online and mobile artwork including:
• Email newsletters
• Site homepages, banners, buttons
• Site features
• Marketing collateral including affiliate banners
• Manage workflow of Junior Digital Designer
• Supervise production of web/mobile/app features and homepages in content management system
• Creative Standards
• Adhere to ‘look and feel’ for all ecommerce communications in line with Brand creative
• Ensure output conforms to best practice for device/web standards
• Liaise with and support creative team to ensure offline creative (eg store graphics) is translated into online environment.
• Design clear, commercial and effective ecommerce communications taking input from key stakeholders
• To work on designs for ad hoc projects with regards to extending or altering the online proposition eg mobile sites,
• Conduct frequent SWOT against competitors
• QA of all design elements
• Be informed on industry developments in their area and feed into team & strategy
• Follow all required sign-off procedures for any work.