Role Description

The company is committed to delivering best in class digital experience for our guests. The Digital Marketing & Analytics Analyst will be responsible for helping provide analytical and digital insight to help improve conversion rate, guest experience and traffic.

Responsibilities:

• Provide data insight for the Digital team to maximize conversion rate and marketing spend ROI
• Contribute to conversion optimization objectives through a strong focus on Ecommerce, Analytics, SEM/Display, SEO and Mobile.
• Help achieve cost-effective CPA’s through innovative digital strategies and re-targeting tactics
• Assist the delivery of digital analytics, marketing and site optimization initiatives
• Work with Digital and Marketing teams to provide multi-channel analysis
• Apply analytical methods to discover and interpret information from multiple data sources
• Based upon measurement reporting and analysis, provide actionable insights and recommendations to improve business, website, and/or online marketing program performance
• Create clear observations, analysis and conclusions/recommendations for presentations to stakeholders
• Maintain in-depth knowledge of WestJet digital assets, business models, digital marketing strategies and digital analytics in general
• Liaise with key stakeholders to promote best practices for digital measurement

Qualifications:

• Degree / diploma in business or mathematics, or other related combination of education and experience.
• Minimum 3-5 years experience in data analytics
• Minimum 3-5 years experience in Ecommerce, Marketing, Customer Behavior, Financial Analysis and Digital Analysis.
• Minimum 3 years within a digital marketing environment (SEO, SEM, Display, Email Marketing)
• Ability to manage 3rd party vendors
• Understanding of principles of target markets and customer segments
• Understanding of digital commerce in the travel industry or other industries
• Experience with attribution and tag management technology
• Excellent relationships building skills
• Enthusiastic personality that strives for best in class
• Excellent communication skills, both oral and written.
• Ability to present ideas, negotiate, facilitate and problem solve.
• Strong 3rd Party Analytical Software Experience
• Excellent analytical and problem solving skills.
• Proven ability to work independently and in group situations

Other capabilities that are desirable include:

• French language (written and spoken)
• Experience in the aviation / travel industry
• Mobile Experience