Requirements
- Develop, plan, and execute product launch/brand activities for a digital marketing campaign
- Set up the product launch plan including strategy, creative content, budget allocation, deliverables, etc.
- Collaborate with HQ and the go-to-market team for strategy creation
- Provide key digital assets on the regional level
- Manage the whole life cycle of products for marketing operations
- Review and approve country's digital marketing plan - including budget allocation, KPI setting, creative deliverables, etc
- Collaborate with partners and agencies
Qualifications
- 5+ years of experience launching consumer electronics through digital campaign productions
- 5+ years in customer product marketing, either within an advertising agency or major IT/ICT organization
- Local WEU experience/exposure, preferably within the German market
- Excellent understanding of campaign development
- Extremely creative
- Deep understanding of integrated marketing strategy