Marketing (Customer) Analyst, Business Intelligence - Work in UK
Company:
Work Abroad
Location:
London
Department:
Advertising
Employment Type:
Full Time
Responsibilities
Deliver compelling insights and recommendations from underlying data to clearly communicate value and opportunity to key stakeholders
Engage internal clients and key stakeholders in the analytics process and maintain regular cadence of sharing insights, optimisations and recommendations to aid decision making for each business unit
Respond to queries from stakeholders with accuracy and timeliness and clearly communicating insights, opportunities and recommendations
Report and interpret performance data to deliver key highlights to the various business units on a regular basis
Recognise and extract critical indicators from large and complex data sets; interpret and express these indicators in a business context.
Integrate data from internal databases, feeds, 3rd party systems and variety of other sources to report KPIs and generate insights
Support delivery of ad-hoc analysis and reporting – explaining, troubleshooting and resolving any queries to the stakeholders
Skills & experience
Proven track record of delivering and presenting commercially beneficial insights and reporting to large businesses.
Numerically brilliant – both from a commercial and analytics perspective.
Strong data interpretation skills – ability to extract key details from a vast volume of data and highlight insights, gaps, opportunities and recommendations
Strong data manipulation skills – ability to help handle and process large data sets and produced condensed reports
Strong communication skills - effectiveness and versatility in oral presentation as well as solid business writing skills.
Experience and in-depth understanding of business intelligence, digital marketing, digital media analytics, web analytics, testing and optimisation
Strong experience with MS Powerpoint/Prezzi/other presentation tools
Strong Experience of SAS, R or SPSS preferred
Demonstrable experience of advanced Excel and SQL
Working experience of any data visualization/reporting tool (Tableau, Qlikview, Spotfire, Microstrategy etc.) required. Knowledge and experience with Tableau preferred
Experience with any web analytics tools (Omniture, Core Metrics or Google Analytics) required. Knowledge and experience with Omniture suite of tools preferred.
Understanding of Spatial Analytics, Predictive Analytics, Segmentation as well as traditional large-scale data warehouse driven analytics