Responsibilities

• Report and interpret performance data to deliver key highlights to the senior management of the business on a regular basis
• Deliver compelling insights and visualisations from underlying digital data to clearly communicate value and opportunity to key stakeholders
• Recognise and extract critical indicators from large and complex data sets; interpret and express these indicators in a business context.
• Integrate data from our digital tools, internal databases, feeds, 3rd party systems and variety of other sources to report KPIs and generate insights
• Respond to ad-hoc queries from Sr. management with accuracy and timeliness and clearly communicating insights, opportunities and recommendations
• Support delivery of ad-hoc reporting and analysis – explaining, troubleshooting and resolving any queries around digital data, its capture and its representation to the stakeholders
• Work with extended team and key stakeholders to understand, design and implement feature requests to existing reporting and insights deliverables

Skills & experience

• Proven track record of delivering and presenting commercially beneficial insights and reporting to large businesses.
• Numerically brilliant – both from a commercial and analytics perspective.
• Strong data interpretation skills – ability to extract key details from a vast volume of data and highlight insights, gaps, opportunities and recommendations
• Experience with any web analytics tools (Adobe Analytics/Omniture, Core Metrics or Google Analytics) required. Knowledge and experience with Adobe analytics/Omniture suite of tools preferred.
• Strong experience with any data visualization/reporting tool (Tableau, Qlikview, Spotfire, Microstrategy etc.) required. Knowledge and experience with Tableau preferred
• Strong data manipulation skills – ability to help handle and process large data sets and produced condensed reports and analysis
• Advanced knowledge of Excel, VB and SQL with demonstrable experience
• Strong experience with MS PowerPoint/Prezzi/other presentation tools
• Experience and in-depth understanding of digital marketing, digital media analytics, web analytics, measurement, testing and optimisation
• Strong communication skills - growing effectiveness and versatility in oral presentation as well as solid business writing skills
• Working knowledge/Experience of SAS, R or SPSS preferred