Key accountabilities will include:

• Development of econometric models to understand key drivers of advertising sales including macroeconomic indicators
• Development of pricing strategies
• Big data initiatives
• Forecasting future revenue
• Creation of scenario planning tools
• Managing our data feeds and utilising for insight driven sales strategies
• Client Segmentation
• Audience Targeting/Insights
• Client Churn Modelling
• Ad Effectiveness
• Digital Advertising optimization
• Illustrating value of titles
• Market analysis
• Supporting wider strategic initiatives

In order to be considered for this role, applicants must possess the following key skills and competencies:

• Commercial experience in working with data
• Experience of project managing and liaising with sales teams
• Experience of developing data driven strategies
• Competent in using statistical computing packages such as R, SAS etc.
• Experience of working with a wide range of analytical techniques
• Proven understanding of the agency marketplace and the broader media landscape
• Ability to pick up new techniques and methods in a fast paced environment
• Effective communication skills, with the ability to communication style accordingly
• Strong relationship building and influencing skills
• Creativity & Problem Solving skills