Key responsibilities will include:
- Oversee all communications to members
- Manage the company's programme and membership scheme
- Implement customer facing activity in line with key product and brand development plans
- Be the daily interface with editorial teams and the brand team to ensure the company's is integrated into editorial and reflects their content
- Develop and drive a strong collaborative relationship with dept. colleagues, Technology, Business Development, Finance, Commercial to ensure that The company is both strategically aligned, expertly designed and managed and communicated in ways that support both loyalty and brand objectives
- Oversee all content on the company with the customer in mind at all times – ensuring best in class promotions, offers and events
- Programme this content alongside the Brand, and Event teams to produce a uniquely engaging programme of offers and events that create outstanding levels of customer satisfaction
- Work closely with the brand team on creative and positioning and with the engagement team to seed out relevant benefits and offers to existing members in order to drive deeper usage of the product
- Assist in overseeing all customer contact to he company members, ensuring tone and frequency reflect loyalty goals
- Support an on-going culture of improvement and innovation, focus on driving efficiency and effectiveness whilst continuing to ensure that customers are delighted. Manage the reporting of KPI and other indices as per set criteria, on a daily, weekly, monthly basis
- Manage the day to day The company's budget (spend, revenue and cost, including labour), ensuring delivery of outputs within agreed budget parameters
- Assist in generating strategies and plans for optimising lifetime value with current customers within the loyalty scheme, creating opportunities for cross sell and product sales
To be considered for this role, suitable candidates should be able to demonstrate:
- Demonstrate a passion and understanding of our customers and brand and be able to translate this into the delivery of a market leading loyalty product
- Full product and customer understanding - operationally and strategically
- Proven experience of managing multiple relationships across different departments
- Ability to manage multiple work streams from daily operations to long term proposition development, with excellent time management skills
- Ability to deliver product and maintain high standards of delivery and execution thorough understanding of tools and techniques used in integrated marketing communications and analysis programmes
- Thorough understanding of best practice in engagement & retention management
- Ability to communicate technical or data led information to commercial teams in an engaging and informative manner
- Ability to translate ‘soft’ brand messages into creative execution
- Experience of managing senior stakeholders