The Social Insights Analyst is responsible for the following;

• Develop and deliver regular social listening reports both across owned and earned activity from board level summaries to in-depth project reports
• Analyse and interpret large social media data sets to produce insightful reports
• Communicate high quality social insights effectively ensuring broad dissemination across the business and providing actionable insights and recommendations
• Ensure all competitor activities are tracked and reported in social media to a high quality in a timely manner
• Ad-hoc social listening studies to proactively identify topics, trends and patterns
• Manage and optimise our social media analytics platforms
• Analyse the performance of social campaigns and responses to improve customer engagement
• Set up complex social listening queries, building and refining data queries, cleaning the data and analysing the results

The Social Insights Analyst will have the following skills/experience

• An excellent understanding of the media market and an ability to understand and articulate the issues facing News UK.
• Substantial experience of setting up and analysing social insights, specifically experience of wide social media listening across the web
• Excellent social media analysis, reporting and presentation skills.
• Ability to translate social media data to an audience who are not familiar with social media
• Extensive experience of using specialist social media listening tools
• Strong social media data analyst background with experience in social data analytics
• Experience of using Omniture / Google analytics or other web analytics software desirable