Responsibilities:

• Working to ensure the new programme is embedded into business processes such as trading and new proposition development
• Project managing the ongoing development plans for the programme
• Liaising with key stakeholders to ensure they are kept engaged
• Briefing and overseeing production of all creative assets and campaigns
• Creating and maintaining calendar of programme activity
• Briefing customer intelligence/Customer insight teams to ensure targeting of offers is optimal and continuously improved upon
• Ensuring programme is continuously developed to optimise customer experience
• Working with partnerships team to agree any changes to 3rd party rewards
• Managing the loyalty programme budget
• Working with Finance, Customer Intelligence and Customer insight to regularly measure programme performance
• Interpreting this data to make recommendations to Propositions and CRM teams to shape evolution of the programme.