Responsibilities:

• Development of highly personalised and innovative cross-channel communications
• Scope and develop new opportunities for deeper segmentation and targeting within the Menswear data
• Responsible for weekly email schedule delivery by the CRM team - including briefing, creative sign off, deployment and reporting in agreed timelines
• Development of complex campaign solutions to manage data-driven dynamic content
• Lead cross-functional projects - assessing workloads, judging areas of risk and gauging progress to ensure deadlines are adhered to
• Supporting CRM Executives to develop and execute test and learn strategy to optimise communications effectiveness
• Troubleshooting and proactively solving problems
• Liaison with project management teams to ensure processes are as efficient as possible
• Delivery of regular performance stats (campaign reports, dashboards etc.) to relevant stakeholders
• Management and development of CRM Executive and Assistants.