Marketing Manager – Brand Partnerships

Company: WORK ABROAD Location: London Department: Marketing Employment Type: Full Time

Responsibilities:

  • Work collaboratively with MW, WW, across Customer Experience and Retail to deliver world class, highly innovative, customer insight-led integrated campaigns aligned to the global brand marketing strategy
  • Work collaboratively with INT teams to help them develop and execute creative and on-brand local partnership activations which are relevant to the 20-something customer, aligned to the global brand marketing strategy and deliver against specific objectives
  • Support proposition development across ASOS customer experience, and identify strategic marketing brand partners to support
  • Support the Senior Manager in the delivery of fully integrated campaigns, ensuring internal and external channel optimisation for all the brand partnerships delivered
  • Work closely alongside the Commercial team to develop strategic brand and marketing partnerships, maintaining relationships with key partners and platforms
  • Contribute to commercial and strategic partner campaigns with creative brand marketing executions that meet both their and ASOS’s objectives
  • Stakeholder management: this includes presenting to groups of people (internal and external)/giving verbal updates to bring them on board with the vision, and compiling information in a logical and digestible format for senior stakeholders
  • Own the tracking and analysis of campaigns, sharing learnings from activities (both good and bad)
  • Support the management of the relationships with key agencies and partners (media, strategy, creative technology)
  • Assist other parts of Customer Experience with their brand strategy.

 

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