Responsibilities will include, but are not limited to, the following:
1. Develop and implement Market Access strategic and tactical plans to support all Celgene oncology/hematology brands and indications, in alignment with brand plans and customer based plans including financial forecasts & analysis.
2. Lead Market Access Marketing team to develop, implement and manage marketing initiatives for all channels of Market Access customers. These accounts include Payers, PBMs, Physician Networks, Pathways Providers, Specialty Pharmacy, Trade, Medicare, Medicaid, State Oncology Societies and Physician practices.
3. Develop marketing strategies, tactics and tools for use by account management and field sales for Celgene Patient Support, REMS Programs and other access related initiatives.
4. Collaborate closely with national, regional and contracting account management; brand marketing; market research; sales management; legal; regulatory; medical; global marketing; global market access; corporate affairs and others to ensure appropriate understanding & implementation of Market Access Marketing strategies as well as drive opportunities to maximize tactical investment through partnering with these groups.
5. Collaborate with Health Economics and Outcomes Research (HEOR) team to develop strategies and tactics to support all Hematology/ Oncology brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers.
6. Collaborate with Market Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment in order to identify opportunities with payers, patient access & pathways.
7. Lead the development/management of relationships with key opinion leaders within above identified channels as well as lead identification of key business questions and key performance indicators to support measuring success of programs.
8. Prioritize, identify and implement Market Access Marketing plan adjustments when necessary to respond to the dynamic Market Access market place and ensure alignment with Brand/ Market Access leaders on such activities, where appropriate..
9. Provide US Market Access input at all stages of brand development and decision-making; including proposed markets, positioning, branding, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications.
10. Manage and optimize annual Market Access promotional budgets to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches.
11. Develop and deliver presentations for management and internal and external audiences including senior management.
12. Provide leadership to the Market Access Marketing team members, including coaching, motivating, advising and developing team members.

Qualifications
Prerequisite:
BA/BS required; MBA preferred

Skills/Knowledge Required:
 At least 8-10 years industry experience with 4 + years of marketing experience, preferably with at least 2-4 years of Hematology/Oncology experience
 In depth knowledge of payers, patient access, physician networks, Federal & pathways companies
 Previous Market Access experience preferred
 Proven track record of effective people management including coaching, motivating and development planning
 Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate and collaborate
 Excellent written/verbal communication at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.
 Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
 Significant experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
 Must be able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
 Proven team player with ability to frequently and successfully navigate cross-functionally with other Market Access teams and other Celgene Departments