DUTIES AND RESPONSIBILITIES:

• Work with Scientific Team Lead and Product Marketing Manager to develop and execute marketing campaigns to deliver on product line/market segment strategy, product line sales and marketing goals
• Work with Scientific Team Lead and Product Marketing Manager to create, enhance, and deliver marketing collateral (e.g. advertisements, tradeshow booth graphics, videos, websites, and other print and web-based promotional materials)
• Help develop key messages
• Draft copy and proof revisions
• Work with Creative Team to produce final marketing collateral, including formatting and graphics, for approval by Scientific Team Lead and Product Marketing Manager
• Update status of assigned tasks in project management system
• Monitor execution of campaign plans, report on timeline(s)
• Post approved marketing materials through social media, on-line and other innovative marketing tools
• Monitor campaign effectiveness through appropriate metrics analysis
• Generate high-quality marketing collateral to support lead generation
• Provide draft copy for training of Sales representatives
• Product support
• Coordinate marketing campaigns and activities related to new product launch, product change and maintenance of existing products.
• Other duties as assigned

QUALIFICATIONS:

• Minimum undergraduate degree in the biological sciences with a graduate degree (preferred) or equivalent related work experience
• Experience in a marketing or communications role, demonstrating the ability to translate technical information into effective communication to a target audience
• Documented excellent writing skills appropriate for scientific and marketing materials
• Excellent oral/written communication skills
• Detail-oriented with ability to meticulously copy edit materials
• Excellent organizational skills; project management experience is an asset
• Ability to work effectively both independently and as part of a dynamic team
• Ability to simultaneously execute on multiple projects
• Knowledge of Adobe Suite (Illustrator, Photoshop, InDesign) is an asset