As the Marketing Manager- Customer Experience – Card Services you will:

• Be a strategic thinker with the ability to think through, and deliver, exceptional end-to-end customer experience.
• Develop and implement a roadmap that will drive significant improvements throughout the customer lifecycle
• Leverage available tools to deliver a best-in-class card experience with customer-relevant communications and programs throughout the lifecycle
• Develop program KPIs and a scorecard to measure and improve campaign effectiveness
• Integrate and collaborate with Retail Financial Services, Business and Agriculture, Channels and Payments, and Sales to develop marketing strategies and plans to meet our customers’ needs.
• Ensure the voice of the customer and the company brand is reflected in all programs.
• Demonstrate effective management skills to drive execution cross-functionally across all key stakeholders and constituents.
• Partner with Strategies, Advanced Data Analytics, Product Management, Sales, Creative Centre, Media & Story and Communications teams to create programs that maximize the user experience and achieve results.
• Contribute to the development of the annual marketing plan for Card Services
• Develop and effectively manage campaign budgets.
• Spend every day figuring out ways to make a difference in the lives of customers

Job Requirements

As the ideal candidate you possess:

• Passion – you’re an individual who brings a ‘can do’ motivation to work every day. Without direction, you get started and proactively think about what needs to come next.
• Relationship builder – a team player who can build relationships across all Areas of Expertise and Strategic Support Units.
• Think big AND deliver results – we support innovation and we love innovators who get things done.
• 5 or more years of related marketing experience, including experience in developing strategic marketing plans and leading the execution of these plans.
• Post- secondary degree in business, marketing or related discipline
• Extensive depth and breadth of experience in working across media and communication platforms (traditional, digital, social and direct)
• Excellent communication and presentation skills (written and verbal)
• Proven analytical skills in order to assess results against objectives and validate that you’re making a difference in the lives of customers
• Extensive project management skills
• Superior multi-tasking abilities and organizational skills
• Experience in the financial industry is an asset