DUTIES AND RESPONSIBILITIES:

• Build, execute and automate email marketing campaigns using Eloqua
• Work with internal teams to gather requirements, translate business needs into technical execution for email campaigns such as blast and trigger email programs that include welcome, nurture, retention programs.
• Segment the marketing database for efficient and effective campaign targeting.
• Generate and implement test strategies, including A/B testing, to drive qualified traffic.
• Coordinate email process – layout, review and segmentation.
• Monitor, analyze and report on campaign performance to maximize ROI and sales.
• Coordination with web team to ensure analytical tracking and performance.
• Performs other duties as assigned.

QUALIFICATIONS:

• 1-3 years marketing experience with an email and marketing automation platform (such as Eloqua, SilverPop, ExactTarget, Marketo), with Eloqua preferred.
• Bachelor s Degree required or equivalent combination of experience and education (Biology, Biochemistry, Marketing, preferred).
• Excellent written and verbal communication skills.
• Ability to understand workflow processes and systems within a marketing/sales cycle.
• Candidate must thrive in a fast paced, deadline driven environment.