Responsibilities

• Identify and manage consumer and dealer research initiatives to contribute to the definition of key target markets, appropriate marketing strategies, and optimal product design
• Manage/perform customer profiling and identify appropriate appending of demographic, psychographic, and other key variables
• Coordinate the integration of co-brand database information into the various data systems to permit a 360 degree view of each household’s relationship 
• Play a key role in the appropriate evaluation, review, negotiation, engagement, and management of key vendor and agency partner relationships
• Develop annual research/segmentation plans for company based upon strategic input from key stakeholders and other team members
• Represent the Marketing and Business Development department in company customer centralization and database initiatives to ensure that customer-centric and co-brand information is integrated and available for marketing initiatives
• In cooperation with other members of the marketing team, develop opportunities to leverage databases in one-to-one targeted marketing communications, from business-rule driven web content to email marketing to direct mail communications
• Continually review secondary research to gauge consumer behaviour trends and competitive trends that impact company business

EDUCATION

Required: Bachelor’s degree in Marketing or related major

EXPERIENCE

· 4 – 7 years professional CRM and/or Marketing experience related to financial products and services

· 2 – 5 years professional Marketing communications experience specific to automotive financing

· Proven experience in developing effective marketing communications programs

· Captive Finance experience an asset

Desired Experience:

• Ad agency experience or direct experience managing an agency relationship

• Familiarity with Silverpop or equivalent email provider

• Experience with Web Analytics Programs

· Bilingualism (French and English)