The Senior Manager, Marketing GFO, Global Pain Care will be responsible for the development of Pain Care franchise on global basis, working with developed markets to grow the business and developing the business in new, emerging markets.
Additional responsibilities include: Provides effective leadership for the development of high potential growth opportunities via insights, innovation and claims. Develops specific recommendations for developing new products, claims, copy and category strategies. Delivers against the strategic “road map” for development of the Pain Care business to achieve growth aligned to the global strategic plan. Leads development of brand and copy strategy for Pain Care brands in key markets in coordination with Global Pain Care Tylenol Megabrand equity positioning. Leads “cross-functional” project teams through the exploratory, development and rollout phases for new NPDs/Claims. Ensures rapid development and flawless execution, and that key milestones are delivered on time. Facilitates the exchange of information concerning Pain Care across markets by working with the regions and markets to follow the brand vision and identify key focus areas that will accelerate brand performance and form the basis of a long-term growth strategy. Acts as a support to the regional leaders (i.e. local marketing manager/director and managing directors) sharing understanding and contributing to brand strategy, plans and execution. Generates / share “best practice” tools which can be used by the regional leads to optimize and accelerate the brand growth.
Qualifications
A BA degree is required. Master in business or marketing specialization preferred. Experience living/working in outside US regions is valued. A minimum of 6 years of marketing experience in consumer related sectors required. Proven success in strategically positioning and launching new products/claims required. Experience leading multi-functional and teams in support of identifying growth opportunities required. Ability to set objectives, demonstrates strategic agility, and manages multiple projects of high complexity across teams. Knowledge and experience related to global marketing, ideation, concept design and marketing research preferred. Experience working in global organization is preferred. Experience in OTC or other highly regulated environment is highly preferred. Ability to interact with senior management, build trust-based relationships and work under own initiative through an inspirational leadership style. In-depth understanding of marketing and R&D strategies in combination with an ability to evaluate needs, information, inputs and processes from a wide variety of functions and partners including consumer insights, R&D, Manufacturing, Legal, Regulatory, etc. Strong problem solving skills are required Strong focus on performance, strategic agility, high potential and a proven record in outperforming business goals and expectations in current and previous roles. Effective influencing, negotiation, communication and management/coaching skills are required to lead cross functional teams effectively and motivate team members toward flawless execution. Ability to work under pressure and meet deadlines is required. Cross-cultural sensitivity required. This role requires 30% international travel.