Marketing Manager (Spain - Mallorca)

Company: Jumeirah Port Soller Hotel & Spa Location: Spain-Mallorca Department: Marketing Employment Type: Full Time

About the role

To support Jumeirah Group vision in every hotel action, effectively manage the marketing and communication function within the hotel; To be the brand custodian for Jumeirah Group within the hotel and to create, manage and implement the Marketing Plan with DOSM.

Main Duties

  • To plan and implement the marketing communications strategy within agreed marketing communications plan and budget
  • Actively and consciously promote the brand in all customer dealings
  • Direct and liaise with all external agencies
  • Creative a strategic advertising and media plan and develop creative which fits into the brand guidelines
  • Development of a strategic e-commerce plan which covers all areas of e-marketing including social media. This should encompass the whole property as well as individual areas
  • Develop a direct sales and marketing promotional calendar, including appropriate third party initiatives, execute in line with budgetary guidelines
  • Develop annual action plan and associated costs for the budget requirements
  • Work with the various stakeholders to ensure the databases are accurate and can be used for direct mail activity
  • Oversee & take responsibility for the management of photographic/film shoots, both internally and with appropriate third party partners.
  • Oversee & take responsibility for the production of all hotel collateral adhering to brand standards set by Jumeirah Group.

  • Oversee & take the departmental responsibility for the management of both hotel websites, marketing and proprietary web sites, including regular audits of TPI's and partner sites.

  • Develop a copy library to ensure consistency of message and tone of voice.

  • To work with the PR agencies both in the UK and at group level to develop and execute a robust PR plan which supports the business needs of driving awareness within the target markets. This will involve agency liaison, media relations, Media entertaining and events, overseeing the compilation of press materials as required, relationship building with key tourism bodies and affiliates, events etc.

  • To work with HR to develop and manage the internal communications, ensuring that there is a consistent message, tone of voice and adherence to brand standards.

  • To ensure effective catalogued archives are in place for all marketing activity

 

About you

You will need to have at least one year experience of working in a 4 or 5 star property.

Personality is the key to our roles, as is a genuine passion for world class personalised service. Excellent command of the English and Spanish languages is required. We want people who are confident, willing to multi task and undertake duties outside of the normal job description.

If this sounds like you and you are passionate about providing thoughtful and generous service to guests, are ambitious, hardworking and take a genuine interest in people, we would like to hear from you.

Galina Mykhailova

Proffesional Recruiter

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