We are looking for a Digital Communications Manager

Company: Emirates Group Location: Dubai Department: Airlines Employment Type: Full Time

Job Purpose

In this role you will be responsible for maximizing revenue from Emirates Affiliate Program and building Emirates.com Publisher Network. The role will focus on some essential functions, listed below:

  • Maintaining and growing our Affiliate Marketing programs
  • Sourcing, evaluating and recruiting new affiliate partners
  • Monitoring affiliate practices and ensuring compliance
  • Maintaining relationships with affiliates and other partners as well as motivating partners to improve campaign performance; maintaining relationships with network providers (primarily Commission Junction and others)
  • Negotiating and reviewing affiliate advertising agreements (rates, placements, parameters, etc)
  • Managing the creative development and execution to support the affiliate marketing effort (including copywriting and providing art direction and technical specifications), and ensuring creative trafficking requests are fulfilled
  • Monitoring tracking, delivery and campaign performance on an ongoing basis
  • Optimizing buys, renegotiating rates, canceling or renewing as necessary, as well as refreshing and optimizing creative units and media placements.

Qualifications & Experience

  • Bachelor’s Degree in a relevant field.
  • 8 years experience as an Affiliate Marketer is essential.
  • Familiarity with affiliate marketing networks (CJ, Google ), search engine marketing. 
  • Experience negotiating, purchasing and managing a variety of online media campaigns (banners, emails, pops, contextual, etc.). 
  • Experience with various deal structures including CPM, CPC, CPA, CPL, hybrid, etc..
  • Knowledge of the unique nuances and structural characteristics of campaigns.
  • Experience managing, optimizing and growing multiple direct response online media campaigns and partnerships.
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis.
  • Experience with campaign management/ad serving technologies or the principles thereof (e.g., Atlas DMT).
  • Excellent fiscal responsibility.
  • Advanced analytical and mathematical skills.
  • Thorough understanding of online creative strategy development.
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes.
  • Strong decision-making, organizational, planning and problem-solving skills.
  • Excellent project-management and time-management skills.
  • Ability to work well independently and within a team environment.
  • PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Alisa Rakhubovskaya

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