Key Accountabilites:

• Execute the appropriate media mix for campaigns based on pricing, spend thresholds and ROI factors and ensure that delivery is within expectations to hit revenue and margin goals.
• Execute campaign optimization decisions in a timely and accurate manner, including campaign pauses/restarts/rollouts/pullbacks/pacing.
• Conduct daily, weekly, monthly system audits to ensure that overall system volume is healthy and back-end setup is correct.
• Work with Market Planning managers to align with the promotions
• Work with internal teams to troubleshoot any creative and make sure the implementation is done correctly by ad platforms.

Qualifications & Experience

•  Bachelor’s Degree in a relevant field.
• 8 years experience in a Display Marketing role with exposure to quantitative analysis is required.
• Must be savvy about how to leverage large data sets to support sophisticated advertising program.
• Experience with flash, JavaScript and 3rd party ad tags 
• Experience with Doubleclick and other 3rd party ad servers as well as GA and other analytica tools
• Good knowledge of behavioral targeting technologies
• Strong understanding of media metrics and calculations
• Experience working for Interactive agency a plus
• Proficiency in MS Excel, Word and PowerPoint
• Commitment to developing and following through on creative solutions
• Proven ability to interact with people at all levels of an organization
• Foster strong cross-functional teamwork and be results driven
• Excellent interpersonal, communication and presentation skills
• Positive, pro-active attitude and work style a must

Alisa Rakhubovskaya
Professional Recruiter
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