Job Description

Role purpose:

-To understand the Youth segment with quality insights and use these to provide leadership and direction.  

-Create and implement a roadmap of segment led propositions that deliver the Youth P&L along with other commercial and customer KPIs. Operate as a leader in the business to influence and inspire cross functional teams to deliver against this roadmap. 

This role will ensure there is a high quality and competitive experience for all Youth prepaid and postpaid customers.

Key accountabilities and decision ownership:

-Work cross functionally to deliver the roadmap initiatives for the Youth segment in Qatar.

-Define new propositions for the Youth segment.

-Understand the complete customer experience and design improvements and cohesion across all customer touch points.

-Drive improvement in commercial performance by capitalising on emerging opportunities, closing gaps and understanding impacts of competitive activity and responding in the best way possible.

-Maintain awareness of industry trends and an open dialogue with Group counterparts to leverage and share best practice.

Key performance indicators:

-Quarterly revenue market share

-Youth revenue, contribution margin, customers and tariff and value related NPS results

-Specific cross-net market share metrics on base and new customers

-Customer experience touchpoint results

Core competencies, knowledge and experience:

-Marketing and commercial skills

-Analytical skills

-Communication and presentation ability

-Manage stakeholders

-Change agent, able to challenge the status quo

Must have technical / professional qualifications:

-University Degree qualification

-2-5 years’ experience in marketing or telecommunications industry

Budget owned:

-Delivery of the Youth P&L  

Direct reports:

-None

Dotted reports: 

-Regular rotation of graduates and interns

-Active youth panel of 10-20 students

 

Alisa Rakhubovskaya

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