Senior Marketing Manager.

Company: Sphere Software LLC Location: New York City Employment Type: Full Time

About Project

Better Interviews is a cloud-based, social and collaborative employee feedback and performance management online SaaS solution which helps companies transforms reviews, evaluations and goal tracking from a yearly ritual to a encouraging and productive work lifestyle in today’s work culture.

Job Description

  • Formulate and execute product positioning, messaging, and drive go-to-market plans as well as develop market requirement documents.
  • Drive the content creation and delivery of marketing assets for a quickly evolving product portfolio--a deep knowledge of HR industry is preferred.  
  • Inform and create pricing strategies, competitive analysis and strategies to gain market share.
  • Manage cross-functional implementations: lead campaigns with marketing, product management, operations, creative and development teams to design and deliver assets with quick ROI.
  • Work across all functions to understand changes in customer needs and perspectives.

Qualifications

  • A minimum of 4 years of marketing experience within the digital marketing technology industry, including at least 2 years of experience working with a SaaS or Cloud-based technologies.
  • Demonstrated ability to develop marketing content and messaging (development of value propositions, brand awareness, blogs and podcasts), trade show support.
  • Extensive experience in traffic and lead generation (PPC and CPM advertising, SEO and SEM, etc.).
  • Proven ability to develop Promotional Strategy, MARCOM (Press, Trade magazine articles, etc.), website (testimonials, whitepapers, content and delivery, etc.), social media, etc.
  • Deep familiarity with marketing automation, analytics and CRM tools (i.e Marketo, Google Analytics Salesforce.com).
  • Proven track record in developing highly effective sales presentations and collateral.
  • Desire to work in a fast-paced business environment under limited direction and supervision.
  • Strong verbal and written communication skills and organizational skills--should be able to communicate an informed opinion with confidence.
  • Bachelor's degree required, top MBA preferred.
  • Excellent strategic business and technical acumen​.
Apply for this Position
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