About Project
Better Interviews is a cloud-based, social and collaborative employee feedback and performance management online SaaS solution which helps companies transforms reviews, evaluations and goal tracking from a yearly ritual to a encouraging and productive work lifestyle in today’s work culture.
Job Description
- Formulate and execute product positioning, messaging, and drive go-to-market plans as well as develop market requirement documents.
- Drive the content creation and delivery of marketing assets for a quickly evolving product portfolio--a deep knowledge of HR industry is preferred.
- Inform and create pricing strategies, competitive analysis and strategies to gain market share.
- Manage cross-functional implementations: lead campaigns with marketing, product management, operations, creative and development teams to design and deliver assets with quick ROI.
- Work across all functions to understand changes in customer needs and perspectives.
Qualifications
- A minimum of 4 years of marketing experience within the digital marketing technology industry, including at least 2 years of experience working with a SaaS or Cloud-based technologies.
- Demonstrated ability to develop marketing content and messaging (development of value propositions, brand awareness, blogs and podcasts), trade show support.
- Extensive experience in traffic and lead generation (PPC and CPM advertising, SEO and SEM, etc.).
- Proven ability to develop Promotional Strategy, MARCOM (Press, Trade magazine articles, etc.), website (testimonials, whitepapers, content and delivery, etc.), social media, etc.
- Deep familiarity with marketing automation, analytics and CRM tools (i.e Marketo, Google Analytics Salesforce.com).
- Proven track record in developing highly effective sales presentations and collateral.
- Desire to work in a fast-paced business environment under limited direction and supervision.
- Strong verbal and written communication skills and organizational skills--should be able to communicate an informed opinion with confidence.
- Bachelor's degree required, top MBA preferred.
- Excellent strategic business and technical acumen​.