We're looking for a Marketing Manager to join our Global Recruitment Marketing team. The Global Recruitment Marketing team is the engine that helps to fuel our growth. As champions of the talent experience, we deliver innovative, candidate-first marketing programs that not only drive awareness and generate a pipeline for open roles, but inspire the most sought after professionals and position Sphere as the greatest place to work.

 

A Senior Recruitment Marketing Specialist needs to be a data-driven professional who has a passion for virtual and in-person events, developing campaign plans and tactics, and leveraging both digital and non-digital channels to engage our target audiences. You'll be focused on leveraging a number of different tactics of an integrated campaign to reach the ideal candidates.. Our team manages marketing campaigns that are global and diverse, so a focus on different cultures and how imagery, language and tone impacts success will be crucial - you'll need to bring this into play when developing segment campaign plans.

 

This position requires an understanding of events, campaign planning, digital channels, and the ability to use data-driven insights to optimize performance. You must be detail-oriented, committed to executing multiple assignments on tight deadlines, and understand how to analyze the ROI in order to understand the success of each project or campaign.

 

Innovative, strong problem solving skills, data-driven, attention to detail, and a can-do attitude are the keys to success in this role.

 

What You'll Own

• Execute and own events, programs and campaigns from beginning to end.

• Develop and execute a demand generation strategy across channels with a focus on webinars and events.

• Own the lead management process from lead capture to follow-up. You will work collaboratively with recruiting and obtain feedback on the success of marketing campaigns.

• Execute campaigns to nurture leads within our existing database to move qualified leads through the hiring funnel.

• Measure, analyze, and report performance through delivering weekly campaign briefs to marketing, recruitment and Customer Success leadership. Utilize this performance data to understand the success of each campaign and make recommendations for future efforts.

• Utilize automation and tools to improve processes and productivity.

• Partner closely with your manager and recruitment teams to ensure proper messaging, timing and execution of ongoing campaigns across email, social media, and other digital advertising.

• Have an understanding of how to market towards personas and implement strategies across different markets and locations.

• Collaborate across multiple teams and pro-actively seek out training, development and growth opportunities to become a better marketer.

 

Qualifications

• 4-5+ years marketing experience, preferably demand or lead generation background.

• Experience owning and executing from beginning to end both virtual and in-person events and conferences.

• Experience executing on various marketing tactics such as paid social campaigns, email campaigns and advertising.

• Experience creating nurture campaigns to move prospects through the funnel.

• Strong organizational skills with exceptional attention to detail and accuracy.

• Excellent communication skills (verbal and written).

• Ability to thrive in a fast-paced, fluid environment.

• Data and results driven.

• Good to have: Experience working with a global team.