Director of Marketing

Company: Sphere Inc. Location: Atlanta, Denver, Houston, Austin, Boston Employment Type: Full Time

At Sphere, we’re passionate about building the next generation of innovative software products and solutions for today’s high-growth companies. We believe in the unlimited potential for new uses of open-source technologies. We are true evangelists of modern software architecture and agile methodology, and use it to guide every step of our hybrid development model.

We are problem solvers at heart. Whether we’re working with an entrepreneur to turn their vision into a scalable technology product, or with an enterprise level company to find new ways to stay ahead of the disruption, to everything in-between; we believe technology can and must be better leveraged to solve our biggest challenges.

With offices in Chicago, New York, Miami, London and Zurich, and development centers in Ukraine, Russia, Belarus, and Israel, we are a global company with a local focus and national presence. This allows us to be nimble and highly responsive to the needs of our customers while remaining committed to our role in helping to grow the new digital economy.

In this position, you could work remotely and travel to our periodically to our locations for events, meetups and trade shows.

Responsibilities:

  • Work with the senior leadership, sales, product, and technology teams to establish an annual strategy plan with specific tactical deliverables and measurable objectives designed to meet the sales and growth goals of the company

  • Create, build and execute targeted, prioritized marketing programs that support the company’s business and sales objectives

  • Generate and coordinate multiple marketing campaigns simultaneously using mass marketing tools, including but not limited to; Salesforce, HubSpot, iContact, MailChimp and Google Adwords

  • Plan, oversee and deliver offline/field marketing initiatives such as our events, conferences, meetups, and community building

  • Create detailed analytical reports quantifying the effectiveness of various campaigns and be able to make suggestions for methods of improvement

  • Develop, oversee and maintain owned media assets (e.g. corporate blog and website, email strategy, white papers, collateral, newsletter, videos, podcasts etc.)

  • Generate a regular drumbeat of compelling content, develop pitches, and secure interest in earned media opportunities

  • Create and consistently update a modular set of sales presentations on Company solutions, benefits and features

  • Manage and coordinate all company publicity events and related communications (conferences, tradeshows, brand events, case studies)

  • Manage both internal and external marketing resources, teams, contractors and projects

  • Implement a metrics- and KPI-driven approach to all marketing programs

Qualification:

  • A minimum of 6 years of marketing experience within the digital marketing technology industry, including at least 2 years of experience in a strategic marketing role

  • Demonstrated ability to develop marketing content and messaging (development of value propositions, brand awareness, blogs, and podcasts), trade show support

  • Experience in traffic and lead generation (PPC and CPM advertising, inbound marketing, marketing automation, affinity programs, account-based marketing, re-targeting, SEO and SEM, etc.)

  • Proven ability to develop Promotional Strategy, MARCOM (Press, Trade magazine articles, etc.), website (testimonials, whitepapers, webinars, ebooks, content, and delivery, etc.), social media, etc.

  • Deep familiarity with marketing automation, analytics, and CRM tools (i.e Hubspot, Google Analytics, InfusionSoft, Salesforce.com)

  • You are familiar and comfortable with the latest sales online marketing tools including Salesforce, HubSpot, MailChimp, Google Analytics, Adwords, LinkedIn, etc.

  • Proven track record in developing highly effective sales presentations and collateral

  • Desire to work in a fast-paced business environment under limited direction and supervision

  • Strong verbal and written communication skills and organizational skills--should be able to communicate an informed opinion with confidence

  • Bachelor's degree required, MBA preferred

  • Excellent strategic business and technical acumen

  • Track record of performance
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